You can love your
business without
losing yourself in it.
15 years
supporting professionals
13000+ hours
client work
UK-based
founder coach
Therapeutic coaching for founders.
Because your relationship with your
business shapes the rest of your life.
Couples therapy for you and your business.
If you could sit your business down for an honest conversation, what would you say?
“I can’t keep giving you everything.”
“I need something to change.”
“I want to feel excited about us again.”
You might, at the same time, love what you’ve built and feel exhausted by what it asks of you. You might want more from it, or wonder why achieving more never quite feels like enough.
I help founders explore their relationship with their business and turn what they discover into changes in how they work, make decisions, and live.
Working with Will gave me the clarity & confidence to make big decisions without feeling paralysed. I finally feel grounded in my values and better equipped to lead my life and business.
-James
I’m Will.
This is the work I do.
I’m a psychotherapist and founder coach. I work directly with founders who want to understand what is happening between themselves, their business and all the relationships that matter to them.
We might begin with a decision you keep putting off. The guilt you feel when you stop working. A difficult conversation. Or the sense that you’ve built something successful but can’t quite find yourself inside it.
My therapeutic background helps us explore what sits beneath those experiences: the expectations you carry, the ways you protect yourself, and the patterns you return to under pressure.
We stay close to the reality of your life and business. What you’re facing. What matters to you. What you want to do differently.
You can bring your ambition here. Your uncertainty, too.
✓ Make decisions from steadiness, not urgency
✓ Hold boundaries without guilt or fallout at home
✓ Untangle self-worth from business performance
How this works
Stabilise
Make room to hear yourself.
When everything feels urgent, it can be difficult to know what you need. We slow things down enough to notice what is happening and create space to think, feel and choose.
What is happening for me right now?
Map
Understand what keeps happening.
We explore the patterns between you and your business. What do you expect from it? What feels difficult to say no to? Where do responsibility, identity and self-worth become tangled?
What keeps happening between me and my business?
Shift
Put that understanding into practice.
We work with the decisions, conversations and boundaries where change needs to happen. You try different responses, notice what follows, and we work with what you learn.
What do I want to do differently?
A business that matters. Room for you, too.
Making a difficult decision without it becoming a verdict on your worth.
Taking time away and being more present with the people you love.
Sharing responsibility without feeling you have to take it all back.
Holding a boundary when guilt or uncertainty shows up.
Deciding what you want from the business now, even if that has changed.
You give so much to your business.
You shouldn’t have to lose yourself
or the people you love in the process.
A place to work
through what matters.
PRIVATE WORK
You don’t have to
untangle it alone
Work with me privately to explore what keeps happening between you and your business.
Drawing on my experience as a psychotherapist and founder coach, we’ll make sense of the patterns, pressures and expectations you carry and work towards changes in how you make decisions, hold boundaries and live.
Begin a conversation
with your business.
WORKSHOP
Step back from the day-to-day and explore your relationship with what you’ve built. What do you need from it? What does it ask of you? And what would you like to change?
I left with clarity of the leader I wanted to be and a stronger sense of direction. I would wholeheartedly recommend Will’s work, especially for anyone wanting to explore the deeper layers of their business journey.
- Chris
Frequently Asked Questions
-
It sits between the two.
I’m a trained psychotherapist, and I work with founders in a coaching context.
That means we pay attention to what’s happening in you; emotionally, physically & relationally, while staying grounded in real business decisions and day-to-day life.
This isn’t clinical therapy, and it isn’t performance coaching.
It’s about changing the relationship you have with your business so it stops running your nervous system. -
Sessions are conversational, reflective, and practical.
We might:
slow things down when pressure is high
map patterns that repeat around money, time, or responsibility
look at a real situation you’re facing and explore different ways of responding
notice how your body reacts under stress
practise setting boundaries or having difficult conversations
There’s no script and no performance.
We work with what’s live for you.
-
I work mainly with founders, business owners, and self-employed professionals who carry a lot of responsibility and struggle to switch off.
Most people I work with are high-functioning and capable. Their business may be doing well on paper, but the cost is showing, in stress, health, relationships, or a constant sense of pressure.
You don’t need to be burnt out or in crisis. Noticing the pattern is enough. -
No.
Many of the people I work with are functioning well and have never thought of themselves as having “mental health problems.”
They’re simply tired of living on alert, over-carrying responsibility, or feeling personally affected by everything that happens at work.
This work is preventative as much as it is reparative. -
There’s no fixed rule, but many people work with me over around six months.
That allows enough time to:calm the system
understand patterns
practise new responses under pressure
build something more sustainable
Some people stop there.
Others continue more lightly, monthly check-ins or periodic resets, as life and business evolve.
We’ll talk about what makes sense for you.
-
Yes.
What we talk about stays between us.
I don’t share identifiable client details, and you won’t be asked to perform, share publicly, or involve others unless you choose to.
This is a private, contained space. -
Many people who come to me have already done a lot of inner work.
What’s often different here is the focus on integration:personal history
nervous system responses
current business pressures
everyday decisions
Rather than working on these in isolation, we look at how they interact and what actually changes things in real life.
-
Not in a prescriptive way.
I won’t give you a blueprint or tell you the “right” answer.What I will do is help you slow things down enough to see what’s driving your decisions, and support you to choose differently, in ways that fit your values and life.
If you’re looking for someone to take over the thinking, this probably isn’t the right fit. -
Some shifts do happen quickly, especially once your system settles.
But this isn’t a quick fix.
The work asks for honesty, attention, and a willingness to notice patterns you might usually push past. The changes tend to be steadier and more durable rather than dramatic.
If speed matters more than depth, this may not be what you’re looking for. -
The first step is a discovery call.
It’s a calm conversation where we look at:
what’s happening for you right now
what feels heavy or stuck
what kind of support might help
whether this feels like a good fit
There’s no pressure to decide anything on the call.
If you are ready to find out more…
No obligation. No judgment.
Just an honest conversation.