
The One
QUESTION
Two strangers.
Two business relationships.
Holding up mirrors without realising it.
The logistics
We record remotely using Riverside (no travel required & works in your browser)
You'll introduce yourself briefly at the start
Total time: about 35 - 40 minutes
No prep beyond bringing your one question
Quality: We care more about honesty than audio perfection (We’ll let Ai help us if we need it)
Editing: Light touch – we keep the pauses, remove the "ums". You can take your time to deliberate
Recording Practicalities
Part 1;
I share a question from another founder – something raw and real their business is asking them. You respond to their question, and something interesting happens: because it's not your question, you stop protecting yourself. Truth slips out.
Part 2;
We return to your original question. But now, after that detour, you may hear it differently.
The question you thought you were asking can reveal itself as something else entirely.
Your question will live on in another founder's episode.
Their breakthrough might come from your 3am doubt.
There's something beautiful about that kind of anonymous intimacy.
Book your recording
Please choose a time that suits you to keep free for the recording, where you probably won’t be interrupted, and you can have your phone on silent.