Articles

What to Expect

There are four areas of being a founder that I keep coming back to in my writing. Not because I chose them strategically, but because they're what shows up in the room, week after week, sitting with founders who are carrying more than they let on.

Pressure and the nervous system. Identity and success. Your relationship with your business. And what all of this does to the people around you.

I write about these because I see them every day and almost nobody else is naming them.

These articles are about the stuff that doesn't get talked about in business. The pressure that follows you home. The identity that gets built around being the capable one. The relationship you have with your business that nobody ever names, but that shapes everything.

I'm a psychotherapist and founder coach. I work with founders who never really switch off, and I write about what I see in that work. Not productivity advice. Not mindset hacks. The deeper patterns underneath.

If something here resonates, it's probably worth paying attention to.

Pressure and your nervous system

Most founders I work with don't arrive talking about their nervous system. They arrive talking about not sleeping, snapping at their partner, or feeling wired even when nothing is wrong. These articles explore what sustained business pressure actually does to your body, why you can't switch off, and what's really driving the sense that everything is on you.

Your relationship with your business.

This is the idea at the centre of my work: that the dynamic between you and your business operates like a relationship. It can be healthy, codependent, avoidant, or something in between. Most founders have never thought about it this way, but once you do, patterns that seemed random start to make sense. These articles explore the founder-business relationship, from survival mode to what I call conscious partnership.

Identity and success

Building a business changes who you are. Sometimes that's fine. Sometimes the version of you that the business needs stops being the version of you that's actually true. These articles look at what happens when your identity becomes your strategy, why success can feel emptier than failure, and what gets missed when therapy doesn't understand business pressure.

The People around you.

Business pressure doesn't stay in the business. It comes home. It changes how you show up as a partner, a parent, a friend. These articles are about that spillover, the invisible load carried by the people closest to you, the guilt of being physically present but somewhere else entirely, and what your relationships actually need from you that isn't more time.