Build a business
that doesnāt cost
you your life.
15 years
supporting professionals
13000+ hours
client work
UK-based
founder coach
Coaching for founders under constant pressure, where business, family & self keep colliding.
This isnāt a productivity problem.
Itās a relationship problem.
Most founders I work with donāt need another strategy. Youāve probably built your business using a few reliable pressure moves: pushing through, carrying it all, staying switched on.
They helped you succeed, but they also come with a cost.
ā Now the business feels personal.
ā A dip in revenue hits your sense of self.
ā Switching off still feels risky, even if boundaries are set.
This isnāt about fixing you.
Itās about changing what happens in you when pressure shows up, so your business supports your life, instead of running your nervous system.
Working with Will gave me the clarity & confidence to make big decisions without feeling paralysed. I finally feel grounded in my values and better equipped to lead my life and business.
-James
ā Make decisions from steadiness, not urgency
ā Hold boundaries without guilt or fallout at home
ā Untangle self-worth from business performance
What becomes possible
If switching off feels risky ā you can rest without the low-level panic.
If the business feels personal ā results stop deciding your worth.
If a dip in revenue hits your sense of self ā you stay steady and respond cleanly.
If you default to pushing through ā you build consistency without burning out.
If work leaks into evenings and weekends ā boundaries hold, without guilt or fallout.
If everything feels like itās on you ā you carry responsibility without carrying it alone.
How this works
Stabilise
Calm your system so you can think again
Map
Name the pressure pattern that keeps repeating
Shift
Build responses and boundaries you can actually hold
You give so much to your business.
You shouldnāt have to lose yourself
or the people you love in the process.
Iām Will Taylor
Iām a UK-based psychotherapist and founder coach.
I work with high-functioning, values-led founders who never really switch off.
Iām here to help you get steadier, not perform better
My role: help you understand pressure, calm your system, and work in ways that don't cost you or your loved ones.
I left with clarity of the leader I wanted to be and a stronger sense of direction. I would wholeheartedly recommend his work, especially for anyone wanting to explore the deeper layers of their business journey.
- Chris
Think of it as couples therapy for you and your business: We change the relationship so work stops taking everything!
In couples therapy, we donāt just fix the surface issue.
We look at the pattern, the protection, and what feels unsafe underneath.
I do the same with you and your business, so work stops taking everything.
Frequently Asked Questions
-
I work mainly with founders, business owners, and self-employed professionals who carry a lot of responsibility and struggle to switch off.
Most people I work with are high-functioning and capable. Their business may be doing well on paper, but the cost is showing, in stress, health, relationships, or a constant sense of pressure.
You donāt need to be burnt out or in crisis. Noticing the pattern is enough. -
It sits between the two.
Iām a trained psychotherapist, and I work with founders in a coaching context. That means we pay attention to whatās happening in you. emotionally, physically, relationally, while staying grounded in real business decisions and day-to-day life.
This isnāt clinical therapy, and it isnāt performance coaching.
Itās about changing the relationship you have with your business so it stops running your nervous system. -
No.
Many of the people I work with are functioning well and have never thought of themselves as having āmental health problems.ā
Theyāre simply tired of living on alert, over-carrying responsibility, or feeling personally affected by everything that happens at work.
This work is preventative as much as it is reparative. -
Sessions are conversational, reflective, and practical.
We might:
slow things down when pressure is high
map patterns that repeat around money, time, or responsibility
look at a real situation youāre facing and explore different ways of responding
notice how your body reacts under stress
practise setting boundaries or having difficult conversations
Thereās no script and no performance.
We work with whatās live for you.
-
Thereās no fixed rule, but many people work with me over around six months.
That allows enough time to:calm the system
understand patterns
practise new responses under pressure
build something more sustainable
Some people stop there.
Others continue more lightly, monthly check-ins or periodic resets, as life and business evolve.
Weāll talk about what makes sense for you.
-
Yes.
What we talk about stays between us.
I donāt share identifiable client details, and you wonāt be asked to perform, share publicly, or involve others unless you choose to.
This is a private, contained space. -
Many people who come to me have already done a lot of inner work.
Whatās often different here is the focus on integration:personal history
nervous system responses
current business pressures
everyday decisions
Rather than working on these in isolation, we look at how they interact and what actually changes things in real life.
-
Not in a prescriptive way.
I wonāt give you a blueprint or tell you the ārightā answer.What I will do is help you slow things down enough to see whatās driving your decisions, and support you to choose differently, in ways that fit your values and life.
If youāre looking for someone to take over the thinking, this probably isnāt the right fit. -
Some shifts do happen quickly, especially once your system settles.
But this isnāt a quick fix.
The work asks for honesty, attention, and a willingness to notice patterns you might usually push past. The changes tend to be steadier and more durable rather than dramatic.
If speed matters more than depth, this may not be what youāre looking for. -
The first step is a discovery call.
Itās a calm conversation where we look at:
whatās happening for you right now
what feels heavy or stuck
what kind of support might help
whether this feels like a good fit
Thereās no pressure to decide anything on the call.
If you are ready to find out moreā¦
No obligation. No judgment.
Just an honest conversation.